Virginia Slims is a less original kind of cigarettes. They were first manufactured and sold in the delayed 1960's prep Philip Morris. Virginia Above cigarettes were marketed in the direction of adolescent and educated women who seemed to affection them not only for their huge even soupúon but also prep the edginess that Virginia Slims seems to own. Their renowned war cry in the outset was, "You've approach a want manner, newborn!" Their most in favour slogans in the 1990's were "It's a female (inanimate) object, " and "Happen your utterance. " Both which are still targeted at professional women looking representing a lone and unalike cigarette from her male associates at toil.
When Virginia Slims type of cigarettes was chief introduced, it was marketed as a more womanlike variant of the Benson and Hedges brand. There were numerous similarities in the two, including: flavor tobacco blends, marketing concepts, color schemes of packages. Until 1979, packs of Virginia Slims in reality said Benson and Hedges adclose (by the bottom of the box, but that has since been removed to present the woman a feeling of having a type that is all her own.
Virginia Slims type manufactures cigarettes that are much thinner in diameter than ordinary cigarettes. The constricted cigarettes are also longer in span than an usual cigarette and can be found in regular, 100Âs and the longest is a 120. This was done with the intention of giving the cigarette a more womanlike, or handsome and classy look, in attempt to entreat more to women smokers. In putting together, the longer, thinner cigarettes were said to develop less smoke than a normal sized cigarette, reducing the a add up to of instant paw smoke in the air.
In putting together to being sold in the filled flavor diversification, other types of Virginia Slims brand cigarettes are at. These types embody: Wonderful slims Lights, Ultra Lights. All varieties of Virginia Slims type cigarettes approach in menthol flavored, as fountain as the ordinary flavor. Menthol varieties have reportedly represented up to 55 percent of the aggregate sales from the cigarettes since more female elect to smoke menthol cigarettes. The packages have vertical stripes thriving down the sinistral sides of the package. The color of the stripes wish change depending on the category of Virginia Slims you procure. There own been eleven unlike varieties of Virginia Slims cigarettes test-marketed in the Unified States. Seven of those varieties tarry on the market-place today.
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